Elemental Motion Media co-owner and Experience Director Adam Duguay and I met last year at New Media Manitoba’s Beat to Tweet 3x as Neat event. I had just finished delivering a case study presentation on building and executing on TEDxManitoba’s social media strategy and Adam, a die hard TED fan, approached me to chat more.
Before long, Adam, together with Elemental co-owner and Brand Director Simon Burgess were meeting with various members of the TEDxManitoba Steering Committee to figure out how Elemental could contribute their company’s talents to TEDxManitoba. Located in a funky studio in the Exchange District, they have been helping companies create remarkable brand experiences that inspire, educate and entertain since 2006. From their perspective, TED’s philosophy of spreading great ideas is what they aim to do for their clients; helping them get their messages out to the world through technology, story telling and design. The opportunity for them to get involved with TEDxManitoba was something they were keen to do.
The motion graphics they developed for this year’s event are mind-blowing and it was a true collaboration between Elemental and the TEDxManitoba committee. Using the great design elements developed by the TEDxManitoba Marketing team, Elemental’s opening animation visually tells the story of how great ideas evolve – and includes a custom soundtrack that sounds great on a PC but will blow you away when we put it through the MTC Warehouse’s sound system.
Elemental’s goal in being a TEDxManitoba Partner was to create an experience that moves each viewer emotionally and that would create a sense of intrigue about what they will see, hear and be challenged by.
And there’s more! They wanted to create an innovative and fun experience for both the attendees and those following along on Twitter. Without spoiling the surprise, I can tell you that TEDxManitoba attendees will find a “little interactive something” from Elemental in their kit. An experiential promotion that will get attendees using their smartphones and engaging on Twitter with both @TEDxManitoba and @elementalmotion.
It’s going to be an incredible day and with a live stream and three “official TEDxManitoba live tweeters” you will be a part of the journey every step of the way.