Meet steering committee member, David Pensato

Specializing in “interactive brand and strategy,” David develops innovative approaches for integrating online with offline marketing. David regularly collaborates with a diverse group of talented individuals and firms to deliver outstanding strategic and creative work.

His involvement with a broad range of projects in recent years has included the City of Winnipeg’s ground-breaking initiative SpeakUpWinnipeg and the OurWinnipeg Plan, the rebranding of Resource Conservation Manitoba as Green Action Centre, branding and marketing/communications strategy for Peg City Car Co-op and strategic planning for the Winnipeg Arts Council.

In addition to being a member of the steering committee for TEDxManitoba, David is currently co-organizing ActifEpica, an outdoor winter festival in South-Western Manitoba.

What’s your role on the organizing committee?

Marketing, Media and Communications Lead

Why are you volunteering for TEDxManitoba 2012?

It is through ideas that we make sense of the world, our relationships with each other and our capacity to act. Shared ideas define what our society considers normative, what we believe to be valuable and what will be tolerated, encouraged and celebrated.

TED has been a tremendous force in the spreading of ideas, in the creation of new ideas and in the encouragement of considering our ideas a little bit more carefully.

Last year, I had the good fortune of being selected to attend TEDxManitoba, and leapt at the chance to apply my skills to this amazing event. Helping out with TEDxManitoba 2012 a small way that I can contribute to a better society.

Which TED talk do you think everyone should watch?

Christopher “moot” Poole: The case for anonymity online


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